One ad campaign. One buyer. KES 129 million.

Verde Vista — Lumen Properties' eco-conscious 5-home development in Lavington — was still under construction with completion set for December 2026. The challenge wasn't a finished product with no buyers. It was building genuine awareness and demand for a development that didn't exist yet, using nothing but the story of what it would become.

Deep Blue Digital began by documenting Verde Vista's development journey — content that's being compiled into a full release once construction completes. To build real awareness beyond organic reach, we combined Lumen's architectural renders with our own design work into a curated Facebook and Instagram advertising strategy. Rather than broad targeting, we identified potential buyers through the social media behaviour signals that distinguish serious investors and home buyers from casual browsers. Every qualified lead was routed directly to WhatsApp, where Lumen's sales team took over — a clean, traceable path from ad to conversation to sale.